New World Market: Discover Delicious International Groceries and Delicacies in San Francisco

This place is incredible - huge selection of Eastern European foods. Other selection of foods also just mainly Russian, etc. Ready to eat selection also - tried the fish dip - excellent! Pastries are amazing also. Loaded up on pickled items and caviar. Fun and great store

Great grocery, and wonderful bakery/deli. On weeknights they will often close early if they sell out of fresh goods. Their borscht sold by the pound is so good.

Nearly everything behind the deli is wonderful, especially the cured salmon! This place is truly a treasure, and with the rotating assortment of products from a wide variety of cultures and cuisines along Russian borders, it's kind of a culinary celebration of settings the post soviet color Revolutions, and a lot of these places have some intensely wonderful food unique to Russia's southern neighbors. On the other hand, Staples like good rye bread and first class ham are worth the stop alone. If you speak a little Russian as a learner, the people here are more than kind and go out of their way to be extra nice to you .

Great store with so many great and wonderful products and treats to offer, tasty authentic Russian cuisine food and delicious pastries to offer.

Beautiful store with a large variety of food items! Great atmosphere)

New World Market – A Taste of the Old World in the New March 12, 2025 I have made my way to New World Market upon more than one occasion, and each time I am met with some new discovery—some unexpected delight that reminds me the past is not so far gone as we might be led to believe. It lingers in flavors, in recipes handed down like heirlooms, in a cabbage leaf rolled just so or a pastry folded with a knowing hand. Now, I am no stranger to the pierogi, those little dumplings of fortitude, but I will admit to being pleasantly surprised that this fine establishment carries the vegetarian varieties with the reverence they deserve. The cabbage-filled ones are as tender as a well-kept secret, and the potato versions, hearty and honest, are enough to make a man tip his hat in respect. And then there is their cousin—something not unlike a Polish Perski—dough folded over cheese and mushrooms in a manner most pleasing, as if the Old World itself had leaned forward to whisper, “Try this, son.” But what truly sets this market apart is its beer selection, a treasure trove of brews from Germany, Austria, and the Czech lands. Such things are not often found so readily in these parts, but here they sit in fine form, a reminder that a good drink should be savored and a good time should not be rushed. Today, however, I chanced upon something new—something fit for the season. There, among the shelves, I found the traditional delight of Purim, the hamantaschen, a triangular pastry as mysterious as a folktale, its corners guarding a heart of apricot, raspberry, and other such sweet temptations. It is, in essence, a fine little thing—neither too proud nor too modest, but just right, a confection worth its weight in history and sugar. I highly recommend it. So, if you should find yourself wandering the streets of San Francisco with a mind to taste something rare and fine, step into New World Market. There is good beer to be had, fine pierogi to fortify you, and if fortune smiles upon you, a hamantaschen or two to sweeten the journey. The Old World is not so far behind us, after all—it lingers here, waiting, patient and proud.

Just had a scrumptious lunch thanks to New World Market! We had lamb shashlik, mashed potatoes, buckwheat, and cabbage salad. All so fresh and affordable! It doesn’t end there- they have a wide variety of authentic delicacies from all over (Russia, Ukraine and other East European countries). They’re baklava collection is spectacular and so is their kefir! Check them out now!

Excellent selection of Eastern European delicatessen, and Bakery. Friendly Ambiance, always available Adviser. Local Delight. Must go.